Marketing

Daycare Enrollment Incentives for Siblings – Pros and Cons

April 25, 2013

Tweet Tweet As part of your daycare marketing plan, you may offer incentives when a parent enrolls their children in daycare? Do you offer an incentive if a parent enrolls siblings? A daycare owner asks: All home child care providers, how many of you give a discount for siblings? I’m debating what I should charge? We [...]

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Great Fundraising Ideas for Your Daycare

March 27, 2013

Tweet Tweet Raising extra funds for supplies, equipment and renovations is a huge topic and one in which many daycare owners  have shown interest. A daycare owner asked “Has anyone done a fundraiser to raise profits for something to benefit the daycare, like an update to the outside area, or new toys? If so, what fundraiser did [...]

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Tips for Outstanding Daycare Newsletters

March 6, 2013

Tweet Tweet If you own a daycare, consider writing newsletter. Why is this important? A great newsletter is a simple tool that helps keep the lines of communication open between parents and staff. A daycare owner asks: Does anyone do newsletters? How often do you do them? And what do you all put in them? We [...]

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Child Care Providers: How to Give Yourself a Raise

February 21, 2013

Tweet Tweet Owners of daycare centers, home childcare providers, and preschools are affected by our waning economy and increases in the cost of living.  How do you address raising your daycare rates?  If the time has come that you feel that you need to increase fees, change daycare prices, or give yourself a raise, and [...]

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Early Childhood Education Conferences for May – July 2013

February 19, 2013

Tweet Tweet As the owner of a daycare business it is important to network and continually educate yourself.  Early childhood education conferences, seminars, and organizations are a great way to networking with other child care professionals around the world and exchange thoughts. Child care conferences enhance your knowledge of child development and developmentally appropriate practices.  They also [...]

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Earn Extra Money for the Holidays: Daycare Parent’s Night out for Christmas Shopping

December 13, 2012

Tweet Tweet If you’re a daycare owner who wants to earn a bit of extra cash, you might want to consider holding a holiday parent’s night out so that parents can complete their holiday shopping in the evening. In case, you’re weighing the pros and cons, read on.  A daycare provider asks “I’m thinking of [...]

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More Daycare Advertising and Marketing Ideas

March 8, 2012

Tweet Tweet So you’ve passed all the daycare inspections required by your state. You’re licensed and have all the equipment and are ready to go..but you don’t have any clients. How do you get families into your daycare and fill up enrollment? We asked daycare owners on the Own A Daycare Facebook page for their [...]

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Guest Blogger Donna S. Kelliegh: Marketing Your Daycare Business

March 29, 2011

Tweet Tweet Today I read a post asking, “How do you go about potential clients visiting your daycare, spending 1 hour of your time, taking contract and paper-work and then you don’t hear anything from them anymore.  Sometimes I feel like I should make them pay just for visiting!” Sorry to say that this is [...]

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How to Create a Daycare Newsletter

March 9, 2011

Tweet Tweet If you own a daycare, consider writing a monthly newsletter. Why is this important? A great newsletter is a simple tool that helps keep the lines of communication open between parents and staff. What’s more, daycare newsletter helps you grow your business, increase enrollment, and stand out above and beyond your competition. Not [...]

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How to Plan a Grand Opening for Your Daycare Business

December 6, 2010

Tweet Tweet Part of your marketing strategy should include a grand opening for your daycare business. Grand openings give your childcare center exposure to the community, attracting clients and increasing enrollment.  It is important to generate buzz around your daycare business. Create a Budget Begin on working on a budget for the grand opening party.  [...]

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