1. Friends and Family: Friends, family and colleagues should be your first resource for child care clients. Contact friends and family to let them know of your new daycare business.  With the current state of the economy, many parents are returning to work or taking on second jobs and need someone to care for their young children.  Your child care business is a great resource for excellent, reliable, safe daycare from someone they know and trust.  Then ask them to spread the word about your high quality services.
2. The internet: The internet is a great resource for connecting with a wide variety of people and organizations. Create a simple website which details your location. Many daycare software systems allow you to purchase a website template which lets you easily plug in your own business information. Once you have created your website, advertise your daycare service on Craigslist, Facebook, and Twitter. Register your child care business with many of the online daycare directories for home daycare providers, so that your daycare is searchable on the internet.
3. Advertise: The best way to find new clients is to increase your business’ visibility. Your licensed daycare provider you should create flyers, brochures, and business cards to advertise your daycare service.  Your advertisements should include your, your daycare’s philosophy, the programs you offer, any special services available, general location of the business, hours of business, and business phone number. Business card magnets are also a good tool since potential clients can stick your business card on their refrigerator and always have your business information close at hand.
4. Community Organizations:  Visit schools, churches, hospitals and other community organizations to let parents know about your high quality child care services. These organizations are also great places to leave your daycare flyers, brochures and business cards.
5. Television, Radio, and Workshops:  Contact local radio and television stations. Let them know you are an expert early childhood development and a licensed daycare business owner. Explain that you would be willing to be interviewed to talk about parenting, daycare, or the business of child care. While on the air be sure to plug your daycare business Make mention of your business’ web address and emphasize any unique or superior services you r business offers. Offer free parenting or educational workshops to those in your community.  Pass out flyers and brochures after the workshop to promote your childcare center.

Once you get the word out that you are a licensed daycare provider and that you provide safe, high quality childcare, getting new clients will be a snap. Of course you can only take in a limited amount of clients so be sure to start a waiting list and keep potential clients updated with regard to your availability.

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Here are a few tips for creating a daycare flyer that gets noticed and also gets responses.

• Keep it simple! Make sure the flyer is colorful has the name of your daycare in large letters, and simple logo. Most people wont to take the time read a flyer that is cluttered with too much information. The flyer should detail days and hours of service, the age ranges of children you care for, details about your meal service.
• Do NOT list your full address on the flyer, but do list your phone number. This is for your safety as a daycare provider and security of the children in your care. Simply describe the area (for example: A quiet, safe residential area in Belmont Shore)
• If your daycare cooperates with government subsidized programs, make sure to include this information.
• Be sure to mention the best and/or unique features of your daycare. For example if you or your director has a bachelor’s degree in education or has acquired a certain number of early childhood education units, make note of it. If someone on the staff has special certificates or has attended special workshops, list that. If you offer drop in care or extended hours, or you own an environmentally friendly daycare center, be sure to highlight these aspects of your business

Once you have created your simple flyer they can be distributed door to door and placed strategically on bulletin boards in related businesses.  Great places to post your daycare flyer include grocery stores, laundry mats, schools, and churches. You should also place your flyer on the windshield wipers of cars parked at places were parents shop like toy stores, and children’s clothing stores. Your local hospital is also a great resource. Usually they give information, coupons, and freebies to new moms. Ask hospital staff if they could include your flyer in that package.

Your local realtors and leasing agents are also a great source for advertising your daycare business. The usually give a welcome package to new residents which includes a directory along with flyers and business cards from local businesses. Ask for a meeting with the realtors and leasing agents in your local community and ask them to include your flyer in their welcome package. Let them know that your reliable and affordable daycare services are an additional selling feature of the neighborhood.

Again, it is very important that your flyer looks professional and polished and details all of your contact information and high quality services.  If you are posting flyers in public areas, use letter sized sheets and include handy tear away sections on the bottom which include the name of your childcare center and phone number. Flyers are a great marketing tool for your daycare business. If you’re search for staff, also note this on the flyer; it’s also a great way to alert those seeking child care jobs.

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There are many types of unique childcare services that your daycare business might offer:

24 hour child care: Most daycare centers open at 6 am and close at 6 pm. Daycare that offers its services 24 hours a day, seven days a week, is a growing trend and a necessity for some families. Some parents work long or overnight shifts like nurses and truck drivers must. Sometimes parents have to unexpectedly take an extra shift and need emergency child care services. Sometimes, a parent changes shifts from day to night. Twenty four hour daycare is extremely convenient and can be a true lifesaver.

Vacation Daycare: If your childcare business is situated in a vacation town, consider offering vacation daycare services. Perhaps your business is in lovely Santa Barbara. Visitors with small children may plan to spend a romantic evening wine tasting and having dinner. These parents can then make a reservation with your daycare business, which of course has proven to provide high-level child-care services on a 24-hour basis. Parents can then arrange to have their children taken care of by your daycare center for a particular window of time, anytime of the day.

Green Daycare: As our society becomes more and more environmentally conscious, green (or environmentally friendly) daycare centers are increasingly in demand. A green child care center takes special measures to ensure that the environment provides the best in health for children, offering locally-grown or organic food, and celebrating multiculturalism. Green daycare centers are concerned with harmful chemicals, pesticides and do their best to eliminate them. Children are taught to respect the earth and its precious resources.

Sick Daycare: When a parent has an important meeting and their child is sick and will be excluded from daycare, what does he or she do? There is a definite need for childcare centers that serve as an infirmary for mildly ill children on an emergency basis. Each day more than 350,000 children under the age of 14 years with both parents working are too sick to attend school or child care. The National Association for Sick Childcare has a wealth of information about creating such programs.

Drop In-Childcare: Drop-in daycare is basically back-up childcare. For example, if a parent has a doctor’s visit, an event that is not appropriate for kids, something unexpected comes up, or has a date, this type of childcare option is extremely convenient. Once their children are enrolled, parents can then take the kids to drop-in child care for necessary periods of time. While not around the clock care, drop-in childcare is usually open 7 days a week and offers later hours of service.

Niche daycare is an important consideration in these tough economic times. If your child care center offers specialized childcare services, be sure to use that as a selling point when creating your daycare business plan and marketing your daycare business.

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Child care associations also provide a great opportunity to exercise leadership. Mostly, it is important to be around other early childhood education professionals who are daycare providers and want to provide quality care. Consider joining a few of the most important national child care associations:

National Association for the Education of Young Children (NAEYC): the NAEYC is the largest nonprofit association in the United States dedicated to improving the well-being of all young children, particularly the quality of both educational and developmental services for all children ages 8 and under. The NAEYC hosts world’s largest early education conference. The NAEYC also holds an accreditation system by which early childhood education programs can voluntarily measure themselves in terms of educational standards, as well as health and safety standards. Membership includes six electronic issues of their publication Young Children, six print issues of Young Children or five print issues of Teaching Young Children for the Preschool Professional, discounts on NAEYC conferences and seminars, and discounts on books and videos.

National Association of Child Care Professionals (NACCP): The NACCP is an important association for daycare businesses. The NAACP’s focus is on improving, enhancing and strengthening the credibility of leaders in the child care profession by providing membership services and benefits. Memberships include discounts from Child Care Information Exchange like workshops, publications, and online education units. In addition, you will receive discounts on professional training and access to a variety of child care resources

National Association for Family Child Care (NAFCC): the NAFCC is a non-profit organization dedicated to promoting quality child care by strengthening the profession of family child care. The NAFCC sponsors the only nationally recognized Family Child Care Accreditation System. Membership benefits include training and technical support for state and local associations, discounts on conferences, publications, and products, and advocacy.

National Child Care Association (NCCA): The National Child Care Association’s goal is to promote the growth and safeguard the interest of quality early childhood care and education. The NCCAs’ focus is on licensed, private providers of these services. The NCCA is known for its professional development resources.

Canadian Association of Young Children (CAYC): In Canada, The CAYC is a well established national organization which provides a voice for critical issues related to the quality of life for young children and families. It allows early childhood communities to support one another in providing developmentally appropriate programs for young children and creates opportunities for professional development for child care professionals. Members receive Members receive the journal “Children’s Children” twice yearly as well as newsletters and special rates for both national and regional conferences.

Be sure to check for associations at the state or city level. For example, in California you may want to join the California Association for Family childcare (CAFCC). In addition to joining childcare associations, you should be aware of daycare licensing and regulations in your state.

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Printed Flyers
This may be the next option that you may take when you are opening your day care business. This does not require a lot of money for making these advertising materials. All you need are your trusty printer, paper and your creativity. You will be able to have control of the design that you flyers will have. You will save a lot of money from hiring someone who will do the lay out for you. You should be able to come up with a flyer that has all the necessary information. You do not need to put everything there, but you should at least provide a little information on your services. Make sure to include the name of the company, contact number, services offered and the prices. You can hand them out to your neighbours, leaving them at their doors or even posting them on your local corkboard when everyone can see it.

Online advertisements
There are so many online advertising sites available for business entrepreneurs. These websites often charge the people when it comes to advertising, but there are also websites which do this for free. You just need to find the website and post you’re ad. It is that simple. Always remember that there are so many people who have internet access, so there will also be other day care centers that may have advertised on the internet too. You need to make sure that you come up with an ad that will stand out from the rest. You also need to keep in mind that online ads update all the time, so make sure that you are visible in the online world all the time.

Local Newspaper
Newspapers have never really failed when it comes to advertising. People are always reading the newspaper everyday so you can place your advertisements on this material. Even if it means spending a little money, you will be sure that your business will gain clients through this advertising method. You do not need to place a half-page advertisement on your day care. The most important thing is that you come up with and effective advertisement given a small amount of space. This will ensure that the people reading your advertisements will at least have an idea about your day care which is a good start.

Make A Big Banner
Notice how banners catch out attention during traffic. Even if it does not concern use, we still take the time to read all that is written on the banner. A big banner is your best bet when it comes to advertising. You just need to come up with a catchy design and you are good to go. You need to place the banner on a place where people usually pass so when there is traffic, they will take the time to read your banner and get your contact number. There is no doubt about it that in a matter of a few minutes, someone will be calling your phone and asking about your day care services.

Visit your Employers
Drop by in the offices there in your vicinity. Leave a couple of flyers there for working moms. If they need any assistance when it comes to taking care of their children, then you are in luck. Mothers always make sure that their children are taken care of especially when they are in the offices. This is why you need to reach out to them and tell them that you are willing to help them when it comes to day care services.

For current customers, a good way to market your day care center is through giving out promos. This will double as a marketing strategy as well as an extension of you gratitude to them for being loyal customers all this time.

You can always work up a deal with the parents that you will give them an incentive for every 3-5 referrals that they give you. This will help you to gain customers in no time. You may give rewards such as discounts, gift cards or anything free for your child. This is a sure fire way of gaining customers. At least this benefits you and your customers at the same time.

Holidays are the events which customers always look forward to. May it be Christmas, Halloween, Mother’s Day and other special occasions, parents always see these occasions as special ones. Having special promos for parents can really please them. You can have a Christmas promo when it comes to the hours of day care services. You can even give the, a card or a gift that will help them remind your day care.

It is easy to market day care centers. You can even think of other ways in which you can market your business. Have fun when you market your business! Always make sure that you are only advertising what you can give and never give them false hopes. Or else this will be bad for business.

See: How to start a daycare business

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The commitment of each and every daycare there is really important. Through this, they have built the awareness of people on what quality child care is. They built a name, one consistent brand which people can associate with child care services.

In 2006, the government has changed its policies leaning towards the removal of boundaries. This lead to the initiation of Daycare to compete with the other child care services.

Child care services exist in a very competitive world. There are a lot of privately owned child care facilities or day care centers which do everything they can when it comes to marketing. They can do high-profile advertising and do have enormous marketing resources.

Marketing in the daycare setup is all about teamwork. Together with the families, they can share marketing strategies which can be very rewarding. It is all about knowing who your customers are. Marketing focuses on drawing families to utilize the services that the daycare centers have to offer.

According to Petere Drucker, the aim of marketing is to find compatibility between the product and the customer. These should fit them well and just sell. He suggests the idea that “Ideally, marketing must result in clients who are prepared to acquire. All that must be required then is to build the merchandise or package obtainable.’

As for daycare, what you are marketing is service. You should let your customers know that you are willing to reach out to them. It is all about making a difference. With this, you are aiming to market a whole new world- a marketing strategy that will increase the status of the daycare centers.

Daycare centers are aiming to beat all the challenges there is in the competitive world of child care. They need to get the message to the families, for them to know more about the services of daycare. This will then enable them to make the right choices when it comes to the care of their child.

Everything must be done in order to sustain quality service, not for the profit of the business, but to give satisfaction to families of the children who are availing of your services.

See: How to start a daycare business

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So we can imagine that running your own marketing campaign is enough to make your head spin.

With all the crazy schedules, meetings and the balancing act for the many roles you are playing, it’s all too easy to allow marketing to slip to the bottom of your to-do list. But let me tell you as early as now that this is one of the biggest mistakes you can ever make when running your own daycare business.

Addressing the Problem of Marketing

Here’s where creating an Annual Marketing Calendar to map out your activities for the year will help. It ensures that you’re able to launch your marketing strategies in a way that is organized and manageable.

This calendar may serve as your road map for the year and allows you to take advantage of Seasonal Marketing Peaks. Identifying peak times of the year to launch special campaigns would do a lot of good for your home daycare.

You will really develop your chances of success by simply linking your marketing activities to a time of year when prospective clients are most likely to be in need of your services. Thus, making great plans for your daycare is a perfect solution.

Here is an example of a marketing calendar that you can use. Just modify or adjust it to suit the needs of the community or clientele you serve.

January –Prepare for an online daycare directories and launch your own website

February –Write for a press release article, great network, volunteer, and sponsor

March – Spring time and make order for T-shirts

April – Plan to create, order and repair yard sign

May – Make further postings for Summer Camp Enrollment

June – Network updates, list volunteer, sponsor, press release or fundraiser

July – Make early announcement to notify Child Care Resource & Referral of any upcoming openings

August – Have announcements in preparation for Fall Enrollment

September – Design and Order business cards for October

October – Gimmick for Trick-or-Treat packs (biz card-candy-snack bag)

November – Shop services for Christmas

December – New Years Eve bash services

With the help of the MS Word or Excel Program you make a simple Annual Marketing Calendar.

You can make Annual Marketing Calendar any time of the year. Always look forward with the step of creating your marketing goals and work your way towards it.

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In these times, increasing expenses and elevated lifestyles have made it obligatory for both parents to work, leaving child care in the hands of experts. Child care has not only become an immense business but has also become institutionalized, with the mushrooming of nurseries for infants.

Finding the right kind of nursery is a major concern for parents. As much as they would like to hand over their responsibilities to others, they would also, at the same time, like to be sure that they are placing their kid in good hands.
The following itemise some of the enquiries that parents must perform before admitting the kid into a nursery:

• Distinguish which nurseries proffer brilliant care

• Confirm if the employees are completely qualified

• What is the proportion of staff to children

• Ensure that the right types of meals are provided

• Inquire about the cleanliness levels

• Find out what the process of child care is – whether there is a appropriate schedule for sleeping, feeding babies, etc

• Inquire about the safety in the childcare service

• Find out whether harassment occurs

• Verify the medical facilities that are available

Information about first-rate child care centers may be found with the neighbouring communities with which these centers regularly register. Or a still better option may be to enquire for approvals from parents whose children are by now admitted into various nursery.

Though it is true that the youngster is destitute of the care and affection of parents bringing up their own kids, successful professionals do the job is not all that bad an option. Growing up amidst a number of brood from diverse backgrounds the child grows up to be more adaptable and receptive to other people’s opinions. He learns to share and care as opposed to being self-centered if he was brought up at home as his parent’s only child.

It is therefore necessary for parents to be very much particular when it comes to picking out the daycare center service to hire and enrol their child in.

See: How to start a childcare center

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 Anything extraordinarily special about your day care that makes it stands out from the competition.

You may also consider hiring people or a reputable company to put flyers on cars for you, but be sure you’re not breaking any law so double check the appropriate city and local ordinances before you start putting advertising paraphernalia all over the town.

Also check with your post office about the procedures of doing mass mailing and ensure you target home development with young family population instead of a retired community – you would want grandma’s forwarding flyers to her children for their children.

After that you can start stepping out and doing a little leg work and a bit of local networking. On this particular part of your plan, think of places where there’s a congregation of locals and people where they stay for long periods without anything to do. Some of these places could be –

 Doctors and dentists waiting room – these places are full of potential clients

 And be creative and think of places where there is a captive audience and people waiting around desperate to read any advertising literature.

Rummage around for –

 Local financial institutions where there are bulletin boards and have lines of people waiting.

 Hunt on your local stores and inquire if they can allow you to post your flyers in their windows or doors.

You can also try arranging meetings with local school and see if they can allow you to post flyers on their notice boards. Convince the principal or career officers and try to arrange doing a talk on child care or the day care business for the PTA or a career class.

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There are many ways you can market and advertise your business. One thing you have to learn is visibility. Your business has to be seen by people so that they become aware that your business exists and that you are opening or open for business. This cab e done by simple advertising that need not be really expensive and time consuming for you. Advertising can be done in a number of ways. You can choose to give out flyers and business cards to people. Flyers are a great way to spread information in your community that you have opened ad daycare center and these are the services that you are currently providing. You ca put these flyers on your community boards or other public announcement boards can be located in your nearest grocery stores. Business cards can be given to your friends and colleagues or dropped into those fish bowls in other stores. If you have the budget you can even put an advertisement in your local community paper where more people will be able to read more about your home daycare business.

Another option for you is to market and advertise your business through the internet and through your online network. The internet is a great place for advertising since a lot of people are now doing searches online more than ever before. Your social networks also would be able to refer people who might be interested to take your services. Don’t hesitate to make use of your online networks, that part of the reason why they are there.

There is also a possibility for you to add your business on the online directory. Daycare Match can offer your business the boost it needs to get clients. People would often visit this directory and find daycare centers that are near their homes or on the way to their work.

Another way you can attract business and be seen by people is by doing an open house where you can invite people to visit your home and your business at the same time. You can wear colorful shirts that will help advertise your business as well. Remember the whole idea about marketing and advertising is to be seen by people. Have other products made that can be used in any day that can also serve as an ad campaign for your business. Stickers and other signage can make sure that everyone in your community will know about your home daycare business.

See: How to start a daycare business

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