Part of your marketing strategy should include a grand opening for your daycare business. Grand openings give your childcare center exposure to the community, attracting clients and increasing enrollment. It is important to generate buzz around your daycare business.
Create a Budget
Begin on working on a budget for the grand opening party. There is no reason to break the bank, but remember it is an important investment for getting clients in the door and increasing enrollment. Work out your budget and be sure the grand opening reflects the best you can afford within your budget. You may decide you want the party to be a soft opening. This means that the party will not be on the opening day but rather a few weeks after the daycare center is actually operating to ensure that things are already flowing smoothly.
Generate Buzz around the Grand Opening
Next, design a marketing campaign. Create brochures and flyers and distribute them throughout the community. Make sure the flyer is colorful has the name of your daycare in large letters, and a simple logo. Most sure the flyer is not cluttered with too much information but that it includes the important details. The flyer should detail days and hours of service, the age ranges of children you care for, and details about your meal service. If your daycare cooperates with government subsidized programs, make sure to include this information. Be sure to mention the best and/or unique features of your daycare. For example if you have a bachelor’s degree in education or have acquired a certain number of early childhood education units, make note of it. If someone on the staff has special certificates or has attended special workshops, list that. If you offer drop-in care or extended hours, or you own an environmentally friendly daycare center, be sure to highlight these aspects of your business.
Next, create an advertisement and submit it to the local newspaper. In addition, contact editors at your local radio and TV stations to invite them to the grand opening. Also post an advertisement on Craigslist or Kijiji announcing your grand opening event.
Setting up the Daycare Grand Opening
Keep the actual grand opening event simple but informative. Offer simple, light refreshments for adults and children such as punch, juice, cookies, crackers, fruit and cheese. Create information packets to handout to perspective clients which highlight all of the wonderful and convenient services you offer. Give tours and during the tour explain the mission, objectives, and policies of the child care service.
Your grand opening will generate plenty of interest and in no time your child care center will be filled to capacity.
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