1. Friends and Family: Friends, family and colleagues should be your first resource for child care clients. Contact friends and family to let them know of your new daycare business.  With the current state of the economy, many parents are returning to work or taking on second jobs and need someone to care for their young children.  Your child care business is a great resource for excellent, reliable, safe daycare from someone they know and trust.  Then ask them to spread the word about your high quality services.
2. The internet: The internet is a great resource for connecting with a wide variety of people and organizations. Create a simple website which details your location. Many daycare software systems allow you to purchase a website template which lets you easily plug in your own business information. Once you have created your website, advertise your daycare service on Craigslist, Facebook, and Twitter. Register your child care business with many of the online daycare directories for home daycare providers, so that your daycare is searchable on the internet.
3. Advertise: The best way to find new clients is to increase your business’ visibility. Your licensed daycare provider you should create flyers, brochures, and business cards to advertise your daycare service.  Your advertisements should include your, your daycare’s philosophy, the programs you offer, any special services available, general location of the business, hours of business, and business phone number. Business card magnets are also a good tool since potential clients can stick your business card on their refrigerator and always have your business information close at hand.
4. Community Organizations:  Visit schools, churches, hospitals and other community organizations to let parents know about your high quality child care services. These organizations are also great places to leave your daycare flyers, brochures and business cards.
5. Television, Radio, and Workshops:  Contact local radio and television stations. Let them know you are an expert early childhood development and a licensed daycare business owner. Explain that you would be willing to be interviewed to talk about parenting, daycare, or the business of child care. While on the air be sure to plug your daycare business Make mention of your business’ web address and emphasize any unique or superior services you r business offers. Offer free parenting or educational workshops to those in your community.  Pass out flyers and brochures after the workshop to promote your childcare center.

Once you get the word out that you are a licensed daycare provider and that you provide safe, high quality childcare, getting new clients will be a snap. Of course you can only take in a limited amount of clients so be sure to start a waiting list and keep potential clients updated with regard to your availability.

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Here are a few tips for creating a daycare flyer that gets noticed and also gets responses.

• Keep it simple! Make sure the flyer is colorful has the name of your daycare in large letters, and simple logo. Most people wont to take the time read a flyer that is cluttered with too much information. The flyer should detail days and hours of service, the age ranges of children you care for, details about your meal service.
• Do NOT list your full address on the flyer, but do list your phone number. This is for your safety as a daycare provider and security of the children in your care. Simply describe the area (for example: A quiet, safe residential area in Belmont Shore)
• If your daycare cooperates with government subsidized programs, make sure to include this information.
• Be sure to mention the best and/or unique features of your daycare. For example if you or your director has a bachelor’s degree in education or has acquired a certain number of early childhood education units, make note of it. If someone on the staff has special certificates or has attended special workshops, list that. If you offer drop in care or extended hours, or you own an environmentally friendly daycare center, be sure to highlight these aspects of your business

Once you have created your simple flyer they can be distributed door to door and placed strategically on bulletin boards in related businesses.  Great places to post your daycare flyer include grocery stores, laundry mats, schools, and churches. You should also place your flyer on the windshield wipers of cars parked at places were parents shop like toy stores, and children’s clothing stores. Your local hospital is also a great resource. Usually they give information, coupons, and freebies to new moms. Ask hospital staff if they could include your flyer in that package.

Your local realtors and leasing agents are also a great source for advertising your daycare business. The usually give a welcome package to new residents which includes a directory along with flyers and business cards from local businesses. Ask for a meeting with the realtors and leasing agents in your local community and ask them to include your flyer in their welcome package. Let them know that your reliable and affordable daycare services are an additional selling feature of the neighborhood.

Again, it is very important that your flyer looks professional and polished and details all of your contact information and high quality services.  If you are posting flyers in public areas, use letter sized sheets and include handy tear away sections on the bottom which include the name of your childcare center and phone number. Flyers are a great marketing tool for your daycare business. If you’re search for staff, also note this on the flyer; it’s also a great way to alert those seeking child care jobs.

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 Anything extraordinarily special about your day care that makes it stands out from the competition.

You may also consider hiring people or a reputable company to put flyers on cars for you, but be sure you’re not breaking any law so double check the appropriate city and local ordinances before you start putting advertising paraphernalia all over the town.

Also check with your post office about the procedures of doing mass mailing and ensure you target home development with young family population instead of a retired community – you would want grandma’s forwarding flyers to her children for their children.

After that you can start stepping out and doing a little leg work and a bit of local networking. On this particular part of your plan, think of places where there’s a congregation of locals and people where they stay for long periods without anything to do. Some of these places could be –

 Doctors and dentists waiting room – these places are full of potential clients

 And be creative and think of places where there is a captive audience and people waiting around desperate to read any advertising literature.

Rummage around for –

 Local financial institutions where there are bulletin boards and have lines of people waiting.

 Hunt on your local stores and inquire if they can allow you to post your flyers in their windows or doors.

You can also try arranging meetings with local school and see if they can allow you to post flyers on their notice boards. Convince the principal or career officers and try to arrange doing a talk on child care or the day care business for the PTA or a career class.

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One good way to advertise your business is through friends and family. Let all of them know that your business is open and they can start bringing in their kids or telling other people about it. This is a no-expense advertising for you. I’m sure your friends and relatives would be happy to help you spread the word about your business. Some of them who have kids may even be your first customers. You can give your friends and family members some flyers and business cards that they can help give away to friends or co-workers who are or might need your services.

Business cards and flyers are a cheap way to advertise your business. A lot of people who have business cards often just have them stored in their drawers. Make use of your business cards and don’t be afraid to give them away. That’s what they’re for, to be given away. Once your business card starts circulating, one way or another it is bound to land on someone who actually needs your service. This same goes with flyers. Think of places where your flyers would get the most attention. This would be places where parents usually go.

Grocery stores and supermarkets are ideal to give away these flyers since most moms do their shopping for their family. Groceries would often have notice boards where you can attach your flyers to. Community boards and other public announcement boards in your area perfect spots to put your flyers and yes, people do read these boards.

Another place where you can do some advertising is through print ads. You can advertise through your local paper or community magazines. Make sure your advertisement can be seen by your target market. Make it as attractive as possible but be sure not to over do it. Your ad should have the necessary information about your business and how to contact you. Do not cram all the information in your advertisement since what you want to do is entice your potential customers to inquire about your services. You want them to call you and talk to you, not just read your ads. You can put a small picture or logo that would catch the eyes of the reader.

You can also advertise through mailers if you have enough time to spare. This is a good way to be able to target the specific people you want. Of course you will only be sending mailers to families not to other business establishments as most likely your mailers would just go to the company trash bin. When you send out mailers, be reminded to only send to your own community. Parents who live far away from you will not be travelling a long distance just to drop off their kids before going to work. What they are after is convenience not another problem.

Advertising through the internet is another option for you. You can put up your own website where people who frequent the World Wide Web can learn about you. Make sure your website is easy to navigate and user friendly. Do not, I repeat do not put a lot of pop ups for your website as this will just annoy your site visitors. You don’t want them spending time closing the pop-ups instead of reading information about your business and how to contact you. Make your site simple yet very attractive. A lot of people are using the internet to find daycare centers and if you have a website, then you have a chance to be known and chosen by a lot of parents who need your service.

When you advertise your daycare, be sure you put all the highlights and what makes your daycare center different from all the rest. You would need to have a good marketing strategy. You would need to be creative and provide services that other daycares don’t have. You can advertise all you want but if you do not have a good marketing strategy it could all be just a waste. Remember there is a big need for daycare centers, a lot of people are trying to meet this demand and to stay competitive you have to market your services in such a way that the parents would choose your over them. You have to have innovative ideas that you can put in your advertising to make your business more attractive to your target customers.

One way to market and advertise your business is by doing tie-ups with other companies who share your target market. Children stores and boutiques are good business where you can tie up with. You can help advertise their products at the same time they can help advertise your services to parents who shop at their stores. They can put your business card or flyers at their counters or pay areas where parents would be able to spot them immediately.

Advertising and marketing can take your business far. You just have to be creative and try different ways of allowing people to know you exist and check out your services. Let advertising and proper marketing bring in your customers and the profits that you and your business needs.

See: How to start a daycare center

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A very effective form of advertising is creating flyers to advertise your daycare business. Your flyer should give out the name of your daycare center, your name, your address and phone number, and most importantly, your license or accreditation number. You may also include your qualifications and trainings in the area of child care. Having all these in a flyer will make a very impressive advertisement for your daycare center.

You need not spend a ton of money for your flyers. You can create the flyers yourself using your home computer and printer. Show your artistic talent in designing an eye-catching flyer because a dull and flat flyer will simply end up in the trash cans. Then put all the important details and information in the flyer if you are out to get additional clients for your business.

Distribute and put your flyers in areas where your potential clients can see them. The local groceries and stores are good places to put your flyers as parents often visit these establishments. Have your flyers in the notice boards by the entrance of these establishments.

You can put flyers in gyms and in areas close to schools. Parents go to the gyms, they drop off their children to schools so there is a great chance that they will see your flyers.

You can request permission from local churches, museums, and other public places to allow you to put up some flyers in their bulletin boards. They will definitely be seen by people who frequent those places.

The best way to distribute your flyers will be to go around the neighborhood and drop flyers in the mailboxes of houses in your area. It will also a good idea of you can personally deliver your flyer to parents in the neighborhood who have children that need daycare. You may have that important chance of speaking to them personally and discuss what you can offer in your daycare center business.

See: Start a daycare center

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Flyers would be the first step in a day care facility’s advertising campaign. Important information is needed in the flyer, such as the facility’s name, address, operator’s name and phone number. Making them in different noticeable colors also helps send the message across. Having many flyers would help saturate the area for one’s business. Being timid about the rewards of one’s expertise and abilities is not needed as one needs to promote the business for it to operate and earn. Without any of thee, one would be similarly situated to a person trapped on a deserted island. But do take note of the costs of the flyers as it is a cost that one would recoup in the future and not immediately

The next issue to be addressed would be where does one give out these flyers? Finding an area with many parents milling about would be a good place to start. There would be bulletin boards in church or recreation areas, in supermarkets and malls, and even in school buses. As parents do the shopping, they would see your ad and get the flyer. Afterwards expect a call from these parents inquiring about the services. Making these flyers visible and accessible also makes the day care facility visible and accessible. Other places to take these flyers are gyms and in churches, but do remain in the parking lot so as not to disturb the service. Other places one can distribute these flyers are near restaurants for children or in ballparks. Since the parents go to these venues, it would be certain that they would be seen there.

With the flyer method, one can advertise the day care facility in locations where people go to and spend time in. When they see the flyer, they will take notice of the information of they need it, or know of someone who may benefit from the service. Once these calls are made then one can convince them to enroll their child in the facility and thus make a profit for one. But do note that one should not litter and before putting up flyers or giving them out, one seeks permission so that there would be no issue later on.

See: How to start a daycare business

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