Own a Daycare Blog » easy http://www.ownadaycare.com/blog Just another WordPress weblog Wed, 17 Mar 2010 14:00:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Easy Way to Grow Your Home Daycare Business With An Annual Marketing Calendar http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business-with-an-annual-marketing-calendar http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business-with-an-annual-marketing-calendar#comments Thu, 07 May 2009 00:52:19 +0000 Mary http://www.ownadaycare.com/blog/?p=497 Related posts:]]> Having a home day care of your own and operating it as a business isn’t easy. Most of the time you find yourself wearing many hats: nurse, chef, chauffeur, teacher, mediator, counselor, bookkeeper, referee… and that’s all before morning snack!

So we can imagine that running your own marketing campaign is enough to make your head spin.

With all the crazy schedules, meetings and the balancing act for the many roles you are playing, it’s all too easy to allow marketing to slip to the bottom of your to-do list. But let me tell you as early as now that this is one of the biggest mistakes you can ever make when running your own daycare business.

Addressing the Problem of Marketing

Here’s where creating an Annual Marketing Calendar to map out your activities for the year will help. It ensures that you’re able to launch your marketing strategies in a way that is organized and manageable.

This calendar may serve as your road map for the year and allows you to take advantage of Seasonal Marketing Peaks. Identifying peak times of the year to launch special campaigns would do a lot of good for your home daycare.

You will really develop your chances of success by simply linking your marketing activities to a time of year when prospective clients are most likely to be in need of your services. Thus, making great plans for your daycare is a perfect solution.

Here is an example of a marketing calendar that you can use. Just modify or adjust it to suit the needs of the community or clientele you serve.

January –Prepare for an online daycare directories and launch your own website

February –Write for a press release article, great network, volunteer, and sponsor

March – Spring time and make order for T-shirts

April – Plan to create, order and repair yard sign

May – Make further postings for Summer Camp Enrollment

June – Network updates, list volunteer, sponsor, press release or fundraiser

July – Make early announcement to notify Child Care Resource & Referral of any upcoming openings

August – Have announcements in preparation for Fall Enrollment

September – Design and Order business cards for October

October – Gimmick for Trick-or-Treat packs (biz card-candy-snack bag)

November – Shop services for Christmas

December – New Years Eve bash services

With the help of the MS Word or Excel Program you make a simple Annual Marketing Calendar.

You can make Annual Marketing Calendar any time of the year. Always look forward with the step of creating your marketing goals and work your way towards it.

See: How to start a home daycare business

Related posts:

]]> http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business-with-an-annual-marketing-calendar/feed 0 The Easy Way to Grow Your Home Daycare Business http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business#comments Wed, 15 Apr 2009 14:17:56 +0000 Mary http://www.ownadaycare.com/blog/?p=455 Related posts:]]> Having a home day care of your own and operating it as a business isn’t easy. Most of the time you find yourself wearing many hats: nurse, chef, chauffeur, teacher, mediator, counselor, bookkeeper, referee… and that’s all before morning snack!

So we can imagine that running your own marketing campaign is enough to make your head spin.

With all the crazy schedules, meetings and the balancing act for the many roles you are playing, it’s all too easy to allow marketing to slip to the bottom of your to-do list. But let me tell you as early as now that this is one of the biggest mistakes you can ever make when running your own daycare business.

Addressing the Problem of Marketing

Here’s where creating an Annual Marketing Calendar to map out your activities for the year will help. It ensures that you’re able to launch your marketing strategies in a way that is organized and manageable.

This calendar may serve as your road map for the year and allows you to take advantage of Seasonal Marketing Peaks. Identifying peak times of the year to launch special campaigns would do a lot of good for your home daycare.

You will really develop your chances of success by simply linking your marketing activities to a time of year when prospective clients are most likely to be in need of your services. Thus, making great plans for your daycare is a perfect solution.

Here is an example of a marketing calendar that you can use. Just modify or adjust it to suit the needs of the community or clientele you serve.

January –Prepare for an online daycare directories and launch your own website

February –Write for a press release article, great network, volunteer, and sponsor

March – Spring time and make order for T-shirts

April – Plan to create, order and repair yard sign

May – Make further postings for Summer Camp Enrollment

June – Network updates, list volunteer, sponsor, press release or fundraiser

July – Make early announcement to notify Child Care Resource & Referral of any upcoming openings

August – Have announcements in preparation for Fall Enrollment

September – Design and Order business cards for October

October – Gimmick for Trick-or-Treat packs (biz card-candy-snack bag)

November – Shop services for Christmas

December – New Years Eve bash services

With the help of the MS Word or Excel Program you make a simple Annual Marketing Calendar.

You can make Annual Marketing Calendar any time of the year. Always look forward with the step of creating your marketing goals and work your way towards it.

Related posts:

]]> http://www.ownadaycare.com/blog/the-easy-way-to-grow-your-home-daycare-business/feed 0 Fundraising For Child Daycare Should Be Easy And Fun http://www.ownadaycare.com/blog/fundraising-for-child-daycare-should-be-easy-and-fun http://www.ownadaycare.com/blog/fundraising-for-child-daycare-should-be-easy-and-fun#comments Wed, 08 Apr 2009 00:00:00 +0000 Mary http://www.ownadaycare.com/blog/?p=431 Related posts:]]> Just like any other advocacies of groups or organizations, fundraising is also done to invite money for child daycare centers. But unlike other group’s fundraising activities, children will be present in this endeavour regardless of their involvement in the fundraising program. The reason behind this is that this activity is done for their welfare and thus their presence will surely attract more fund sources. Fundraising for children is as noble as for instance fundraising for the environment. Ensuring that the children in a daycare get only the quality service also means a heftier budget that is why fundraising is deemed helpful. Since children will be involved in this undertaking, organizers will have to give special attention to child concerns. This issue will have to be significantly considered when planning and preparing for a fundraising campaign.

When planning for a fundraising activity, organizers must have an appropriate them and content to encourage people specifically parents to participate in the campaign. Without an appropriate theme, your campaign will be a bit dull and may even seem disorganized; and without the right content, parents may be discouraged and feel that they do not fit in to your advocacy.

Pick an appropriate theme. When planning what could be the concept of your campaign and brainstorming on ideas to execute during the fundraising activity, think about children. Everything about children must be portrayed in your activity since the campaign is for their benefit. Your event naturally should be child-friendly where kids could easily relate to. Being that, your event must cater to all ages and should not discriminate certain age groups or special needs. Your fundraising activities and ideas should also be appropriate for daycare fundraising. For instance, a date auction is a hit for high school and college fundraising but it is not for child daycare. Think about ideas that will involve the children in the daycare such as a bake sale. The theme of your fundraising activity should not be too grandiose or complicated making donors hesitate whether you really needed funding or not. It should be simple as possible and getting the participation of children in your activity will make it even more appealing.

Your fundraising event’s theme must also match the interests of your potential donors and attendees so that they will be persuaded to be involved in your cause and donate. By being mindful of the concept or theme of your fundraising event, you can expect your campaign to be successful.

Choose an appropriate content. After you have decided what appropriate theme to use, being the organizer of a child daycare fundraising campaign makes you responsible in choosing well the content of your event. If you choose to sale items so you can generate money, make sure that the items for sale are also child-friendly. Take extra effort in making certain that the things for sale are fit for all no matter what the age is. If for example a family decides to visit your set-up and find nothing appropriate for them, they will not be persuaded to donate. It is always an important thing to consider that fundraising for children should also be family friendly. Enjoin parents to donate by winning them with your purpose. Have that purpose delivered with the right thing and the right content. This not only protects the image of your daycare center but convinces parents to donate funds as well.

See: How to start a childcare service

Related posts:

]]> http://www.ownadaycare.com/blog/fundraising-for-child-daycare-should-be-easy-and-fun/feed 0 Daycare – An Easy Start-up http://www.ownadaycare.com/blog/daycare-an-easy-start-up http://www.ownadaycare.com/blog/daycare-an-easy-start-up#comments Tue, 16 Dec 2008 01:09:24 +0000 Mary http://www.ownadaycare.com/blog/?p=17 Related posts:]]> Childcare has changed in the last twenty years. Some would say that running a day care would be fun. This is an appealing option for those who do not wish to leave home for work. People have differing reasons why opting for a work from home business is quite appealing. One of the reasons would be having young children and spending time with them during their growing years is a paramount concern. Having children to rear would move people to start a day care because two issues are addressed: caring for children at home and bringing in income for the household. But this kind of business is amiable only to a certain type of individual. This consideration is much harder to fathom. The motive force must be the love of children, not only one’s own but for others who leave the care to them for most part of the day. Having other children to look after is a taxing job, and some may not be able to handle the demands of the job. This does not mean one is a bad individual, but this is a big factor in opening a day care. So the first piece of advice is do not start something that one cannot sustain for a long period of time.

We expect that the earlier part of this editorial has provided the reader very meaningful and useful data with regards to the subject matter. To those who are contemplating of setting up a daycare you must know that there are lot regulations that you need to be aware of. If you a have a small number of children, you are only babysitting but add even just one and you are already considered legally a daycare. This only indicates that you are required by the government to secure a certification stating that you have complied with the rules, initially the center inspection. In addition there are also federal and state regulations and laws that you need to abide by.

As mentioned earlier the first inspection that you need to pass is the center or location and its facilities. A visual inspection, as well as a stress rest of the day care’s facilities, to see if the facility can withstand the rigors of the children’s activities, undertakes this.

Second will be the student and teacher ratio. For every five children, one teacher should be assigned. If you have eleven children, even only one in excess of five children, a third teacher is already required by state and local authorities.

Third test would be the review of the activities of the day care. These include examination of the learning modules as well as the meals served in the center. Knowledge content and teacher qualifications need to be addressed. As for the meals, the nutritional value of the food served would be scrutinized to determine if they pass the legal requirements.

So as one can see, a day care is a start up that is not easy. Many requirements need to be complied with in order that one would be allowed to operate. Love of the children does not hack it anymore in childcare. Teachers, facilities and food are always matters for review before implementation would be allowed.

See: How to start a daycare

Related posts:

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