For many, copywriting can be a very overwhelming task – and there are even some that who do not know where to begin. However, you can work into making it a much easier task. Before starting of with copywriting, here are some of the things you can do to make it simpler.
Take a piece of paper and make a list of the things which you think the parents need and want. These could go somewhere along the lines of having a trustworthy caregiver to look after their child or a day care center that is located in their vicinity, a hygienic and clean day care center or a center that is good but affordable. This things you have thought of are considered as your A list.
And with these things in mind, you can come up with the things and services that you have which you think will be able to meet those demands of the parents. For instance, you have a good track record or a new center which offers the lowest rates in the community. These things are then considered as your B list and should be able to provide you with the foundation for you to start with your draft.
In most cases, advertisers use the principles of AIDA which are for attention, interest, desire and action. This model serves a guide to come up with a highly successful advertisement copy, and once you are able to get the hang of it, it will be pretty much simple to continue.
To stick to the AIDA model, you have to understand how you can put the elements of attention, interest, desire and action in your copywriting. You should have to capture the audience attention to use the “A” model. You can use a headline of a photo/graphics in your work. Your headline can be something which you think is arresting and would entice any potential parent to go on reading. It can be a form of statement or a question which can immediately capture the attention of the reader. It is said that on the average, about five times as many people read the headlines than those who read the body. So unless your headline can sell your product, you have wasted 90 percent of you investment.
And with “I” standing for interest, your advertisement should be able to generate the audience interest. One that addresses their concerns and needs or gives them a solution to their problem which you have generated from your A and B list can be a great body for your copy.
Your next step is to adhere to the “D” principle of desire and get your audience to “buy” into your idea or product and make them really want to have it. Some people uses a hook or a bait such as testimonials, freebies and sometimes a time based discount or etc.
And the most important step is to make your audience turn to Action, which a lot advertiser misses out on their copies. After informing your audience about your products and services and how you company is going to solve their problems, you have to tell them what to do next. You can have them calling a hot line or bring the ad for a free gift – anything just don’t leave them hanging and close the copy by telling them what do next.
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